CHAE WON YOON

Hey,
my name is Chaewon, and
I am a product designer

chaewon.yoon09@gmail.com

asura

Introduction

The number of companion animals has increased in the past decade consistently. We consider pets as family members like their own kids these days. Therefore, there has been a shifting trend from pet owners to pet parents. Factors such as inclining to avoid having children, changing the perception of pets, and new kinds of families drive this trend. In other words, the Pet Industry is getting bigger and bigger.


Concept

luxurious + simple + safe


Process



The curved holes created on one side of the carrier not only ventilation but also interaction with the owners and their pets. The other side is covered for pets to feel comfortable. In other words, they have two options they look outside and commune with their owners or hide and take a break.



The backside contains a pocket for storing. The floor surface is supported with PVC to supplement the weak support provided by the leather.





This strap inside can be tied to a leash or safety belt to prevent accidents where pets jump out unexpectedly.



Size

420 × 240 × 280 (mm)






Conclusion

When I started this project, there were very few leather pet carriers. I wondered why that was because leather bags are in general quite common to see. As the pet industry becomes more and more luxurious, I expected leather pet carriers to become a trend.


Exhibition

- Duration : 05 - 09 November 2016
- Location : Gwangjin Culture & Arts Center in Seoul, Korea

The exhibition was a showcase for the work of the graduating class, displaying the skills and abilities of the students who earned a Bachelor of Design in Product Design. The exhibition took place from 05. - 09.11.2016 at the Gwangjin Culture & Arts Center.